It culminated with an executive from Motrin, who happens to be a mom of 3 children herself, writing a personal letter of apology to @Katja Presnal, who I believe started the whole uproar. (I should mention that @katjapresnal is a dear friend who I hope will not be pissed off by this post.)
Patricia Handscheigel, who is not even a mom by the way, noticed the outrage at the Motrin ad and was shocked at the hubbub created around it when nary a mom tweeted about a recent bill to combat child pornography that barely passed. Patricia posted a video about child pornography that I watched in shock. I had no idea. Now that IS something to get outraged about.
But, the Motrin ad? Not so much.
I was a baby-wearing mom. I even sold Maya Wraps because I loved them so much. I carried my kids in slings til they were 4. And, yeah, my back hurt sometimes. And, sometimes I looked tired and crazy. I could see how some good intentioned marketing team thought they were sympathizing with moms and laughing with us, not at us. I mean do you really think that they intended to put down their target market?
And, if they didn’t intend to do it, why get all outraged before cluing them in on their error. Then, if they ignore you, get outraged. But, why come from outrage first?
What if, next time, instead of moving from standstill to outrage in 3 seconds flat, we all took a collective breath, and gave the benefit of the doubt? Didn’t take it personally? Read or re-read the Four Agreements by Don Miguel Ruiz.
Want to be happy in life? Don’t take anything personally, ever.
Honestly, I felt bad for the folks at Motrin. They spent a pretty penny on this campaign you can be sure of that. I’m a marketer and a business owner. And sometimes I put my foot in my mouth too. I hope the next time I do it (and surely there will be a next time) I can count on the caring compassion of other moms and business owners to give me the benefit of the doubt and not come at me with guns a-blazing ready to run me out of town on a rail.
Sorry Katja, I don’t agree. I still love ya though.